Privacy Policy

NEW POS Technology Limited and its affiliated companies (collectively referred to as "NEW POS," "we," or "our") highly respect your privacy. Therefore, we have developed this Privacy Policy ("Policy") which applies to the NEW POS website, products, and services where this Policy is displayed or a link to this Policy is provided. This Policy outlines how NEW POS processes your personal data, but it may not cover all possible data processing scenarios. NEW POS will inform you through alternative means before collecting data for specific products or services.


Please read this Policy carefully and fully understand its provisions (including but not limited to the clauses that exclude or limit our liability). By agreeing to this Policy, you permit us to process your personal data in accordance with this Policy.


This Privacy Policy will help you understand the following:


1. How we collect and use your personal data

2. Cookies and similar technologies

3. How we disclose your personal data

4. Your privacy rights

5. How we protect your personal data

6. How we handle personal data of minors

7. How we store and transfer your personal data

8. Updates to this Policy

9. How to contact us


1. How we collect and use your personal data

Personal data refers to various information recorded electronically or by other means that is related to an identified or identifiable natural person. An identifiable natural person refers to an individual who can be directly or indirectly identified, especially through identification data such as name, ID card number, location data, online identity, or through one or more factors related to the individual's physical, physiological, genetic, mental, economic, cultural, or social identity.

NEW POS Technology Limited ("NEW POS") collects and uses your personal data for the purposes outlined in this Policy. Here are some examples of the personal data we may collect:


Personal data provided by you to NEW POS:

You may provide data to us by filling out forms, inputting information on our website, creating user accounts, or communicating with us. When you create an account to use the functionalities and services we offer, we may require you to provide registration information such as username, password, email address, phone number, and company information (company name, country/region, company website, and contact details). We may also collect the content of the data you provide to us or send to us, such as query information or information you provide for support services.


Personal data collected by NEW POS when you use our products and services:

NEW POS collects device data and data generated from your interactions with NEW POS products and services. This information includes device and application information such as device identifiers (IMEI, EXSN, MEID, and SN), device name, hardware parameters (memory size, camera information, and screen resolution), installed applications and application versions, device usage information, and device owner information (customer name, customer type, customer resource version), network information such as IP address, Wi-Fi information (SSID and PWD), and device network connectivity status.


NEW POS processes your personal data solely for the following clear, explicit, and specific purposes:


(1)Enabling you to use our devices and related services.

(2)Creating an account for you to enjoy broader functionalities and services we provide, such as online management of your devices.

(3)Sending you important notifications, such as operating system or application updates and installation notifications.

(4)Improving our products and services through internal audits, data analysis, and research.

(5)Ensuring the security and stability of our products and services.

(6)Complying with and enforcing applicable legal requirements, industry standards, and policy requirements.

(7)Other purposes within the specific scope of services or purposes you consent to.


NEW POS will process your personal data in accordance with relevant legal requirements, including:


(1)Processing your personal data to fulfill contractual obligations when responding to service requests.

(2)Processing your personal data with your consent.

(3)Processing your personal data based on our legitimate interests.

(4)Processing your personal data to comply with and fulfill legal obligations.


2. Cookies and Similar Technologies

When you visit this website, it may ask your browser to store data called cookies (text files) on your device to remember information such as your language settings or login information. NEW POS Technology Limited ("NEW POS") uses cookies as tools to support certain functionalities of this website. These tools are code snippets deployed on devices that allow NEW POS to identify your browser or device when you visit.


We do not use cookies for any purposes other than those described in this Privacy Policy. You can manage or delete cookies according to your preferences. You can clear all cookies stored on your computer. Most web browsers automatically accept cookies, but you can usually modify your browser settings to reject cookies according to your needs. Additionally, you can also clear all cookies stored within the software. However, if you do so, you may need to manually change user settings each time you visit, and any previously recorded information may be deleted, which could impact the security of the services you use. The "Help" section in the toolbar of most browsers provides information on how to prevent the browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, and how to disable cookies completely. For information on the settings of some commonly used browsers, you can click on the following links:


Google Chrome

Mozilla Firefox

Microsoft Internet Explorer

Apple Safari


3. How we disclose your personal data

NEW POS Technology Limited ("NEW POS") does not disclose your personal data to other companies, organizations, or individuals, except in the following cases:


(1) Affiliated companies: NEW POS may share your data with its affiliated companies, but such sharing is limited to the personal data required for the provision of services.

(2) Service providers: NEW POS may engage third-party service providers to perform certain tasks on our behalf, and as a result, these service providers may have access to your personal data.

(3) Business partners: NEW POS may collaborate with third parties to provide products or services, and therefore, we may share your personal data with these third parties.

(4) Others: NEW POS may share your personal data with other parties based on your instructions or with your consent. Additionally, if we determine that disclosure is necessary or appropriate for reasons of national security, law enforcement, or other matters of public importance, we may disclose your data. We may also disclose your personal data if there is a legal basis for doing so, such as when we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations or users. Furthermore, in the event of a reorganization, merger, or sale activity, we may disclose your personal data if it is reasonably necessary.


4. Your Privacy Rights

In accordance with the relevant laws of the country or region where you use NEW POS Technology Limited ("NEW POS") devices, NEW POS respects your rights to access, rectify, transfer, restrict or object to the processing, and delete your personal data. To exercise these rights, you can submit requests regarding the processing of your personal data to us through the "Contact Us" information mentioned at the end of this Policy. We will review and respond to your request within one month of receiving it. In some cases, the processing time may be appropriately extended if necessary.


Where applicable law requires, you also have the right to withdraw your consent at any time when we process your personal data based on your consent. However, the withdrawal of consent will not affect the lawfulness and effectiveness of the processing of your personal data that occurred before the withdrawal, nor will it affect the processing of your personal data based on other legitimate grounds.


5. How we protect your personal data

NEW POS Technology Limited ("NEW POS") places great importance on the security of your personal data. In this regard, we have implemented the following standard practices to protect your personal data and prevent unauthorized access, disclosure, use, modification, damage, or loss:


(1) We will take reasonable measures to limit the collection of your personal data to what is necessary for the purposes of data processing.

(2) We employ a range of technologies, such as encryption, to ensure the confidentiality of your personal data.

(3) We deploy access control systems to ensure that only authorized personnel can access your personal data. We also control the number of authorized personnel and manage their access rights based on business requirements and personnel levels.

(4) We conduct tests, training programs, and awareness campaigns on privacy protection to enhance the personal data protection awareness of our employees.

(5) We are committed to protecting your personal data. However, no security measure is absolutely reliable, and no software, service, website, data transmission, computer system, or network connection is completely secure. In the event of a personal data security incident, we will inform you of the basic situation and possible impacts of the security incident, the measures taken or to be taken, suggestions for self-prevention and risk reduction, and remedial measures, in accordance with legal requirements.


6. How we handle personal data of minors

NEW POS Technology Limited ("NEW POS") does not provide products and services related to this Policy to minors. If it is proven that we are processing personal data of minors, we will delete the relevant data as soon as possible upon discovery.


7. How we store and transmit your personal data

The storage period of personal data by NEW POS will not exceed the time required for the purposes described in this Policy. After the expiration of the retention period, we will delete your personal data or anonymize it. The storage period may vary depending on different scenarios, products, and services. The criteria we use to determine the storage period include the time required to fulfill the business purpose, including providing products and services, maintaining relevant transaction and business records, managing and improving the performance and quality of products and services, ensuring the security of systems, products, and services, handling potential user inquiries or complaints, troubleshooting, etc. Additionally, the storage period may be influenced by factors such as user consent for longer retention periods, special requirements for data retention under laws or contracts, and so on.


NEW POS Technology Limited ("NEW POS") products and services connect you with the world. As such, we may need to transfer your personal data to other countries and store your personal data in those countries. The jurisdiction where data is stored may not provide the same level of protection for personal data as the jurisdiction where you are located. NEW POS will comply with the laws regarding the transfer of personal data between jurisdictions to ensure the protection of your data. The personal data collected and processed during our operations within the People's Republic of China will be stored within the People's Republic of China. We will not provide any of your personal information to entities outside of China unless the conditions and procedures required by laws, regulations, normative documents, and regulatory requirements are met.


8. Updates to this Policy

Our Privacy Policy may be updated from time to time. Any changes to this Policy will be communicated by posting the updated version on the website. The changes to the Privacy Policy will be effective from the date of publication.


9. How to Contact Us

If you have any questions or concerns regarding this Policy or the protection of your personal data, please contact us.

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